GEO / AEO for small business + e-commerce

Get found
by AI.

Not an agency reciting best practices. I run the SEO for a real family shop, and I publish the export every time it gets cited. With receipts.

The scanner is free and takes no email. Audits start at $75 and are scoped before you pay.

Real shop.
Real numbers.

What I did for one real family shop

143
AI answer-engine citations, June 10 to July 23 (Copilot and partners)
0 → 1,795
products approved in Google Merchant Center, June 16 to 17
2,810
product image filenames rewritten by an AI team in one weekend
$0
ad spend behind the organic wins

Real data from a real family shop (Krafty Bandit, a small boutique). It is my mother's shop, I am not paid by it, and I did the work myself. "Cited" means AI answers pulled from the shop's pages on how-to queries (Microsoft Clarity AI Visibility export, 6/10 to 7/23/26, Microsoft Copilot and partner surfaces only, not ChatGPT or Perplexity or Google AI Overviews). Those citations drove under 1% of sessions: cited is not visited, and I track them as separate scoreboards. Merchant Center approval went from 0 of 1,795 products to the full catalog on 6/16 to 6/17/26; the prior state was "Limited", not "rejected". Sales grew too, but attribution is multi-causal, so I don't claim that. Corrections get published rather than edited out of the record: see llms.txt.

Now booking

Or have me do it

AI SEO and ecommerce SEO for small businesses: get found in Google and in AI answers, with real receipts.

The classic work still runs underneath: keyword research, on-page and technical SEO, local SEO, the search engine optimization that grows organic traffic. The new work sits on top: getting the same store named inside the answer itself. I do both on a real shop and publish what happens, including the engines where nobody can show you a number yet.

Generative Engine Optimization and Answer Engine Optimization, GEO and AEO, for people who run a real business rather than an enterprise. AI search visibility for local shops and Shopify stores, done with receipts.

Eight services, from $75, priced on the size of the site and how much is already broken. Scoped before you pay. I will tell you if you do not need me yet.

New, and free

The tool I prospect with, open sourced

Assay grades a business's AI readiness from their own page source, then refuses to build the outreach packet until you have recomputed the findings from source you pasted yourself.

Assay running. Candidate businesses plotted on a map with their names redacted, then the settings screen that puts the operator's name and reply-to address on the packet, then the settings screen that sets the accent color and logo on the scorecard.

Six deterministic checks. MIT licensed. Source only, no packaged build. Nothing in it sends.

The channel

The build, on camera

Every video teaches one concrete thing you can go do, backed by a real store instead of a slide deck.

Video #1 • In production

I Built a Team of AI Employees to Run My Mom's Shopify Store

Google had approved zero of her 1,795 products. The whole catalog went live in a weekend, and AI answer engines cited the shop 143 times between June 10 and July 23 on $0 in ads. The full build, including what flopped, drops as video #1.

Can AI Even Read Your Store? Check Yours in 10 Minutes

Up next • GEO

9 Things I Made Claude Do for a Real Shopify Store

Up next • AI + e-commerce

I Ran a Fortune-500 SEO Playbook on My Mom's Tiny Shop

Up next • Case study
Ryan Lenk headshot
The operator, not the theorist

I don't teach GEO from a whiteboard. I do it to a real store, and I show you the receipts, good and bad.

I run the search and AI-visibility work for my mom's boutique, Krafty Bandit. Real Shopify store, real products, real customers. I rebuilt its data, its schema, and its content until AI answer engines started citing it, and I documented every step, including the parts that didn't work.

Most people teaching "get found by AI" have never done it to a business they actually own. That gap is the whole reason this channel exists. If a strategy can't survive contact with a real shop and a real budget, I'm not going to hand it to you.

Read my story ▸
Straight answers

Questions owners actually ask

Short answers, first sentence first. These are the questions small business owners bring me most. Nineteen more on the FAQ page.

What is the difference between GEO and SEO?

SEO gets you ranked in a list of links. GEO gets you named in the answer itself. Classic SEO optimizes for Google's ten blue links; GEO (Generative Engine Optimization) optimizes for the single answer that ChatGPT, Claude, Perplexity, or Google's AI gives when someone asks a question. You still need both: the AI engines learn who you are from the same web the search engines crawl.

What is GEO? What is AEO?

GEO stands for Generative Engine Optimization: making your business visible in the answers AI engines generate. AEO stands for Answer Engine Optimization: structuring your content so answer engines can quote it directly. In practice they overlap almost completely, and both come down to the same work: let the AI crawlers read you, tell them plainly who you are and what you sell, and get named in the places they already trust.

Can AI responses really be influenced?

Yes, and you can watch it happen. AI engines recommend businesses they can read and that other sources they trust talk about. Allow their crawlers, publish clear facts about your business in structured form, and get named in the articles, lists, and communities the engines cite. I did this for my family's Shopify shop and logged every citation as it landed. What you cannot do is trick an engine into loving you. The work is visibility, not manipulation.

Why does my business need local SEO if customers use AI now?

Because the AI engines learn about local businesses from local sources: your Google Business Profile, reviews, directories, and local press. When someone asks an AI "best donut shop near me," the engine assembles its answer from those signals. Weak local SEO means the AI has nothing to recite about you. Local SEO used to be about ranking on a map. Now it also decides whether you exist in the answer.

How do I get my store cited by ChatGPT and Perplexity?

Three moves, in order. First, plumbing: make sure your robots.txt does not block GPTBot, ClaudeBot, or PerplexityBot, and add Organization, Product, FAQPage, and review schema to your store. Second, clarity: say what you sell in plain words on your homepage, the words a customer would type. Third, presence: get your store named in the third-party pages the engines already cite, because engines recommend who others vouch for. The first two you can finish in a week. The third is the ongoing work, and it is the part that moves recommendations. Start with the free AI Readiness Scanner to see which you are missing.

Steal the playbook.

The real GEO/AEO checklist I run on live stores, plus Candor, the free Claude "AI employee" team from the launch video. No fluff, no theory. Get it first, straight to your inbox.