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Articles

Receipts from Ryan Lenk: GEO, AEO and search, tested on a real shop and on my own site. Guides where the answer is settled, and the working out where it is not. Not sure where to start? Run the free AI Readiness Scanner and read what your score tells you to.

// Case study

My Mom's Shop After a Summer of AI Search Work: Google Visits Up 2.4x, Online Sales Down 24%

Google visits up 2.4 times over the spring, 399 Copilot citations, and online sales down 24%. What I did to...

Oct 4, 2026 • Read →
// AI Hype

The Manufactured Timeline: Inside the Tech Twitter Hype Machine

One launch week on X, September 15 to 21, 2026: a $40M seed round, a viral free tool, the engagement ring b...

Sep 21, 2026 • Read →
// Bangermeter

X Changed Three Ranking Weights and Said Nothing

On August 25, 2026, X changed three ranking weights with no announcement: video quality view to 0.0, binary...

Sep 20, 2026 • Read →
// AI Crawlers

Cloudflare's "Disallow AI Training" Setting Won't Take You Out of Google's AI Overviews

Cloudflare changed its AI crawler controls on September 15, 2026. What the new Disallow AI Training setting...

Sep 16, 2026 • Read →
// Free Tools

Your Best Clip Is Buried In A Video Nobody Finishes. I Built A Free Tool That Digs It Out.

Cutlist is a free, open-source tool that reads your whole video transcript and hands you 5 to 8 ready-to-cu...

Sep 10, 2026 • Read →
// Guide

The Ultimate Google Business Profile Checklist, Fact-Checked

Every "ultimate" checklist I read this week told me to configure at least one feature Google removed. Every...

Aug 31, 2026 • Read →
// AEO

Google Is Enforcing Against AI Content at Scale. I Tried Three Ways to Hide It And All Three Failed.

Four studies, ~773 blind judgments, and two commercial detectors. Concealment failed three separate ways. W...

Aug 18, 2026 • Read →
// Algorithm

X Published Its Real Ranking Weights on August 13. Every Viral Number Was Wrong.

On August 13, 2026, xAI published the production ranking weights for the X For You timeline. Copy-link carr...

Aug 14, 2026 • Read →
// AEO

It Was Never Hallucination. You Do The Same Thing Every Day.

Reconstruction was a design goal. In 1988 at NASA Ames, Pentti Kanerva built a memory that returns words th...

Aug 2, 2026 • Read →
// GEO

Which AI Engines Can You Actually Measure? One Reports Citations, One Reports Impressions, Three Report Nothing.

Microsoft Copilot reports your citations. Google reports impressions, if your property has the new Search C...

Jul 28, 2026 • Read →
// AI Engines

ChatGPT vs Claude vs Perplexity vs Copilot vs Google AI: What Each One Does, and What Each Lets You See

Five AI engines, side by side: which crawlers each one runs, whether it shows its sources, and exactly what...

Jul 28, 2026 • Read →
// Attribution

Your Best Local Wins Are Invisible in Your Analytics

My mom's shop tags 98% of orders as "direct." Here's why that hides your real search wins, the fake win I a...

Jul 20, 2026 • Read →
// Free tool

AI Readiness Scanner

Paste in your own robots.txt and page source, get a scored report on whether ChatGPT, Perplexity, and Google AI can actually read your site. Free.

Run the free scan →
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