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Receipts from Ryan Lenk: GEO, AEO and search, tested on a real shop and on my own site. Guides where the answer is settled, and the working out where it is not. Not sure where to start? Run the free AI Readiness Scanner and read what your score tells you to.

// Guide

The Ultimate Google Business Profile Checklist, Fact-Checked

Every "ultimate" checklist I read this week told me to configure at least one feature Google removed. Every...

Aug 31, 2026 • Read →
// AEO

Google Is Enforcing Against AI Content at Scale. I Tried Three Ways to Hide It And All Three Failed.

Four studies, ~773 blind judgments, and two commercial detectors. Concealment failed three separate ways. W...

Aug 18, 2026 • Read →
// Algorithm

X Published Its Real Ranking Weights on August 13. Every Viral Number Was Wrong.

On August 13, 2026, xAI published the production ranking weights for the X For You timeline. Copy-link carr...

Aug 14, 2026 • Read →
// AEO

It Was Never Hallucination. You Do The Same Thing Every Day.

Reconstruction was a design goal. In 1988 at NASA Ames, Pentti Kanerva built a memory that returns words th...

Aug 2, 2026 • Read →
// GEO

Which AI Engines Can You Actually Measure? One Reports Citations, One Reports Impressions, Three Report Nothing.

Microsoft Copilot reports your citations. Google reports impressions, if your property has the new Search C...

Jul 28, 2026 • Read →
// AI Engines

ChatGPT vs Claude vs Perplexity vs Copilot vs Google AI: What Each One Does, and What Each Lets You See

Five AI engines, side by side: which crawlers each one runs, whether it shows its sources, and exactly what...

Jul 28, 2026 • Read →
// Attribution

Your Best Local Wins Are Invisible in Your Analytics

My mom's shop tags 98% of orders as "direct." Here's why that hides your real search wins, the fake win I a...

Jul 20, 2026 • Read →
// Case study

How I Got a Family Boutique Cited by AI 71 Times in 30 Days, June to July 2026 (on $0 in Ads)

The exact GEO/AEO setup I ran on my mom's real Shopify store: entity, passages, schema, crawler access, and...

Jul 20, 2026 • Read →
// Free tool

AI Readiness Scanner

Paste your URL, get a scored report on whether ChatGPT, Perplexity, and Google AI can actually read your site. Free.

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