Eight things I do. Every one starts at $75, and every one is work I have already run on a real store before selling it to anybody.
Fix what is broken underneath before writing anything new. Most small sites lose to crawl and indexing problems, thin category pages and titles nobody would click, and no amount of blog posts fixes that. I start with the technical layer, then build the pages you actually get found for.
Traditional organic search. From $75. Run the free scanner if you want to see where you stand before you talk to me.
Get quoted, not just crawled. AI assistants pull from sources they can parse and trust, so the work is making your claims specific, sourced, dated and machine readable, then putting them where those systems already look. This is Generative Engine Optimization.
I run it on my own site in public and publish the numbers, good weeks and bad. The longest-running example is my mom's shop, and the guide is free.
From $75.
Because your site answers nobody's question in a form a machine can lift. Answer Engine Optimization means writing the actual question a customer asks, answering it in the first sentence, and marking it up so an assistant can quote the answer without guessing.
From $75.
Google Business Profile first, then citations, then the pages behind them. Your profile categories, services, hours and photos do more for map rank than most people expect, and they have to agree with what your website says. When those two disagree, you rank below someone whose do.
I work Pittsburgh, Fayette County, Allegheny County, Washington County and Westmoreland County. From $75.
On Shopify specifically, the platform creates its own problems. Duplicate /collections/ URLs, canonicals on variant pages, schema buried in the liquid, and apps dragging your speed down. I work in the theme code, and I ran this on my mom's shop before I sold it to anybody.
From $75.
Be the easiest thing on the page to quote. AI Overviews and chat answers favour sources that are readable by machines: clean structured data, a crawlable site, direct answers near the top, and an entity Google can resolve to a real business. That is the whole job.
From $75.
It is a block of code that tells a search engine what your page means rather than making it guess. Products, reviews, prices, hours, who you are and what you do. If you sell anything, or want to appear as a business rather than a URL, yes.
I write it by hand, validate it, and show you the before and after. If you want to see what that looks like finished, this page is a worked example: view the source and the structured data is all there.
From $75.
Same discipline, different cart. WooCommerce, BigCommerce, Squarespace, or something built for you. Category structure, variant handling, faceted navigation, and product feeds that match what is on the page.
From $75.
Ryan Lenk. Uniontown, PA, working Pittsburgh and the surrounding counties. Veteran owned. LGBTQ+ friendly.
Phone (724) 531-3471, or hello@ryanlenk.com. Open 8am to 8pm, seven days. Online appointments available.
Pricing starts at $75 and depends on the size of the site and how much is already broken. I will tell you before you pay if I think you do not need me yet.