What I fix, and what it costs

How do I get my website to rank higher on Google?

Fix what is broken underneath before writing anything new. Most small sites lose to crawl and indexing problems, thin category pages and titles nobody would click, and no amount of blog posts fixes that. I start with the technical layer, then build the pages you actually get found for.

Traditional organic search. Run the free scanner if you want to see where you stand before you talk to me.

• // Guide Set up your measurement stack in 30 minutes

Why isn't my Shopify store getting search traffic?

On Shopify specifically, the platform creates its own problems. Duplicate /collections/ URLs, canonicals on variant pages, schema buried in the liquid, and apps dragging your speed down. I work in the theme code, and I ran this on my mom's shop before I sold it to anybody.

How do I get more organic sales for an online store that is not on Shopify?

Same discipline, different cart. WooCommerce, BigCommerce, Squarespace, or something built for you. Category structure, variant handling, faceted navigation, and product feeds that match what is on the page.

How do I show up in the map results near me?

Google Business Profile first, then citations, then the pages behind them. Your profile categories, services, hours and photos do more for map rank than most people expect, and they have to agree with what your website says. When those two disagree, you rank below someone whose do.

I work Pittsburgh, Fayette County, Allegheny County, Washington County and Westmoreland County, and across the state line into Monongalia County and Preston County in West Virginia.

Start with the fact-checked Google Business Profile checklist: every claim carries the date it was checked, and the dead features are listed as dead.

• // Article Your Best Local Wins Are Invisible in Your Analytics

How do I get ChatGPT to cite my business?

AI assistants pull from sources they can parse and trust, so the work is making your claims specific, sourced, dated and machine readable, then putting them where those systems already look. This is Generative Engine Optimization.

I run it on my own site in public and publish the numbers, good weeks and bad. The longest-running example is my mom's shop, and the guide is free.

• // Article Which AI Engines Can You Actually Measure?

Why doesn't my business come up when someone asks an assistant a question?

Because your site answers nobody's question in a form a machine can lift. Answer Engine Optimization means writing the actual question a customer asks, answering it in the first sentence, and marking it up so an assistant can quote the answer without guessing.

• // FAQ GEO & AEO FAQ

How do I get into Google's AI Overviews?

Be the easiest thing on the page to quote. AI Overviews and chat answers favor sources that are readable by machines: clean structured data, a crawlable site, direct answers near the top, and an entity Google can resolve to a real business. That is the whole job.

• // Article ChatGPT vs Claude vs Perplexity vs Copilot vs Gemini

What is schema markup and do I actually need it?

It is a block of code that tells a search engine what your page means rather than making it guess. Products, reviews, prices, hours, who you are and what you do. If you sell anything, or want to appear as a business rather than a URL, yes.

I write it by hand, validate it, and show you the before and after. If you want to see what that looks like finished, this page is a worked example: view the source and the structured data is all there.

• // Free tool AI Readiness Scanner